Con un legado sólido de cerca de 150 años, estamos liderando el camino para reimaginar y mejorar la vida hoy, así como para las generaciones futuras, a través de nuestras marcas y tecnologías innovadoras y sustentables, en nuestros equipos de todo el mundo. Henkel ocupa posiciones de liderazgo en los negocios industriales y de consumo: nuestro portafolio incluye reconocidos productos para el cuidado del cabello, detergentes para la ropa, suavizantes de telas, así como adhesivos, selladores y recubrimientos funcionales.
Senior Digital Marketing Specialist
Apply for this role
About this position
About this Position
- Responsible for planning and executing digital marketing initiatives for the LOCTITE brand and solutions in China. Through the integration of search Ads, SEO,GEO, content marketing, lead management and lead nurturing, this role aims to enhance brand awareness, customer engagement, and conversion performance, ultimately supporting sustainable business growth.
What you´ll do
- Digital Marketing Strategy & Campaign Management:
- Develop and execute SEO,SEM,GEO strategies and annual plans to enhance LOCTITE brand awareness and market presence across target industries and customer segments.
- Manage online customer experiences and conversion journeys, continuously optimizing the marketing funnel to improve lead acquisition and conversion rates.
- Independently plan and manage feeding programs including Brand Awareness, Lead Generation, Lead Nurturing, and E-commerce Traffic Generation campaigns to support business growth objectives.
- Oversee project budgets, resource allocation, and performance management to ensure high-quality delivery and measurable business impact. - Cross-functional Collaboration & Project Execution:
- Collaborate closely with internal stakeholders and external partners to ensure marketing activities are aligned with business goals and priorities.
- Manage and coordinate third-party marketing agencies, media platforms, and technology vendors to ensure efficient project execution.
- Lead the full project lifecycle, including requirement gathering, campaign planning, execution, progress tracking, performance review, and continuous optimization.
- Establish and optimize digital marketing processes and best practices to improve operational efficiency and resource utilization. - Content Marketing & Customer Activation:
- Develop compelling and insight-driven marketing content based on LOCTITE application scenarios, customer needs, and key industry trends.
- Create and implement content distribution strategies across Search & AI platforms to maximize reach and engagement. - Data Analytics & Marketing Optimization:
- Monitor, analyze, and evaluate digital marketing performance, including traffic, engagement, conversion rates, lead quality, and overall marketing contribution.
- Leverage data-driven insights to continuously optimize media strategies, content strategies, and marketing processes.
- Develop marketing reporting frameworks and dashboards to support strategic decision-making.
- Stay up to date with emerging digital marketing trends, platforms, and Mar-Tech innovations, and identify opportunities to implement new approaches and best practices.
What makes you a good fit
- Education & Experience:
- Bachelor's degree or above in Marketing, Communications, Business Administration, or a related discipline.
- Minimum of 3 years of experience in digital marketing, with a proven track record of planning and executing successful marketing campaigns.
- Experience in B2B digital marketing is preferred.
- Experience in industrial manufacturing, adhesives, specialty chemicals, or related industries is highly desirable.
- Experience in lead nurturing, marketing automation, or private-domain operations is a plus. - Professional Skills:
- Strong understanding of China's digital marketing ecosystem and experience with major marketing platforms, including but not limited to:
- Baidu Platform
- Bing Platform
- Industrial vertical media platforms and other B2B marketing channels
- Solid knowledge of content marketing, feed advertising, and private-domain marketing strategies.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent project management and cross-functional collaboration capabilities. - Personal Competencies
- Learning Agility: Demonstrates curiosity and a growth mindset, with the ability to quickly learn and adapt to new market trends, digital technologies, and marketing tools.
- Ownership: Results-oriented with a strong sense of accountability. Takes ownership of projects and delivers high-quality outcomes with attention to detail.
- Execution Excellence: Highly organized and capable of managing multiple priorities in a fast-paced environment while ensuring effective execution.
- Data-driven Mindset: Uses data and insights to identify opportunities, solve problems, and drive continuous improvement.
- Collaboration & Communication: Proactive, energetic, and a reliable team player with strong communication and stakeholder management skills, capable of fostering effective cross-functional collaboration.
Some perks of joining Henkel
- Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
- Diverse national and international growth opportunities
- Global wellbeing standards with health and preventive care programs
- Gender-neutral parental leave for a minimum of 8 weeks
- Employee Share Plan with voluntary investment and Henkel matching shares
- Comprehensive Group Insurance Scheme
- Annual Physical Examination
- Flexible Benefits cover for dependents
- Company Products Discount
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.
JOB ID: 26100990
Job Locations: China, Shanghai
Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com
Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.
Acerca de Henkel
FAQ
Me interesan varias ofertas de empleo. ¿Puedo aplicar a varios puestos a la vez?
Sí, solo debes completar tu perfil en nuestro sistema de solicitud en línea y una vez completo, puedes aplicar a varios puestos.
La oferta de trabajo está escrita en inglés, ¿Debo escribir mi solicitud en inglés?
Sí, por favor. Henkel es una compañía internacional en la que estarás trabajando con personas de todo el mundo y el inglés es el idioma oficial de la compañía. Como norma general, escribe la solicitud en el mismo idioma en el que está escrita la oferta de empleo.
¿Recibiré un feedback durante el proceso de aplicación sobre el estado de mi candidatura?
Cada vacante que abrimos en Henkel es única y encontrar a la persona adecuada es importante tanto para el candidato contratado como para Henkel. Queremos asegurarnos de que tanto el candidato como la compañía, son una buena opción el uno para el otro. Durante todo el proceso proporcionamos un feedback a los candidatos.
¿Los empleados se pueden cambiar de área de negocio y/o a otro país?
Sí, de hecho es una expectativa de Henkel que nuestro personal sea flexible y pueda cambiar de residencia. Esto ayuda a respaldar a la empresa a un nivel más amplio y global.
Nuestra filosofía “Triple two” promueve esta idea permitiendo que trabajes en al menos dos puestos, en dos áreas de negocio distintas y en dos países diferentes. El motivo detrás de esta filosofía es que trabajar en distintos puestos, en distintas unidades de negocio y con diferentes funciones es bueno para el desarrollo de nuestro personal y mejora la idea de Henkel como empresa global.
Aquí encontrarás más información sobre nuestros programas de capacitación.
¿Con quién debo contactar si tengo alguna duda sobre mi solicitud?
Nuestro equipo de reclutamiento te ayudará con todo lo relacionado con tu solicitud. Contacta con el equipo aquí.